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Troy, also known locally as “Yort” (his feeble attempt at anonymity within social media), is an established and multi-disciplined business consultant, strategist, corporate identity specialist, marketeer and branding expert.


Born in Gibraltar in 1963, his family moved to London when he was 7. 


He received a grammar school education, having passed his 11+ exam .....which turned out to be almost the only exam he’d pass within that education system (corporal punishment failed to have any effect on this rebellious child).


With his single ‘O’ Level in Art, he left school at 16 with a desire to never study again and earn the bucks instead (with no idea of how to achieve it). 


The school careers officer gave him the two apprenticeship options open to him, car mechanic, or furrier (he’d never heard of that one before, nor had his naturally, he went for it).

It turned out that Troy was quite skilled with his hands and showed creative flair, so his employers threw him back into college for 3 years, studying fashion design, fur design, cutting and nailing (this education system suited him nicely) and all City & Guilds courses were passed with distinctions.


After 6 years in the same family business (and a salary around double that of anyone in his peer group), the taboo of wearing fur was growing massively. An exit strategy was required and at 22 years of age, without any real, personal commitments, it was time to re-think his future.


A stop-gap job within a sign company was offered, which manifested into a 25 year career within the corporate branding sector.


Climbing through to the ranks of management in Futurama Signs, then Bloom Signs....prior to it’s downfall (which Troy assures he had nothing to do with), he discovered self-employment.


In his own right, through his various UK companies’ activities, he’s worked the gamut of clients (Coca-Cola GB, Coca-Cola Enterprises, McDonald’s, LA Fitness and Bass Brewery to name a few) and although his skill set is vast, his greatest expertise revolves around the problematic.

His simple, down to earth and honest approach to any issue, earned him an excellent reputation and respect from clients.


His entrepreneurial flair throughout this period, ensured that at 47 years of age (and with far too many working hours under his belt), it was time to slow his pace of life down, leave leafy Surrey and move back to Gibraltar.


Almost immediately upon his arrival, he was retained by Her Majesty’s Government of Gibraltar as advertising hardware consultant at the new airport terminal building, which had started it’s construction. 

This was coupled with becoming a sign supplier for the main contractor at the same site and since then, his activities revolve mainly around philanthropic ventures (consulting for and assisting “nice people” get solid business branding and strategies in place), working for local clubs and charities where possible and playing as many games of squash as his (now older) frame will allow.


Troy enjoys the café culture and.....the mighty Crystal Palace FC.

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